Richard Dawkins and Memetics
http://en.wikipedia.org/wiki/Richard_Dawkins
Richard Dawkins coined the term meme in his book, The Selfish Gene.
He wrote the foreward for The Meme Machine. He is an ethologist and
outspoken atheist.
http://pespmc1.vub.ac.be/MEMES.html
This article describes memetics as "the theoretical and empirical
science that studies the replication, spread and evolution of memes".
The article lists Dawkins' three characteristics for a successful
replicator which are the following:
copying-fidelity: the more faithful the copy, the more will remain of
the initial pattern after several rounds of copying. If a painting is
reproduced by making photocopies from photocopies, the underlying
pattern will quickly become unrecognizable.
fecundity: the faster the rate of copying, the more the replicator
will spread. An industrial printing press can churn out many more
copies of a text than an office copying machine.
longevity: the longer any instance of the replicating pattern
survives, the more copies can be made of it. A drawing made by etching
lines in the sand is likely to be erased before anybody could have
photographed or otherwise reproduced it.
Richard Dawkins coined the term meme in his book, The Selfish Gene.
He wrote the foreward for The Meme Machine. He is an ethologist and
outspoken atheist.
http://pespmc1.vub.ac.be/MEMES.html
This article describes memetics as "the theoretical and empirical
science that studies the replication, spread and evolution of memes".
The article lists Dawkins' three characteristics for a successful
replicator which are the following:
copying-fidelity: the more faithful the copy, the more will remain of
the initial pattern after several rounds of copying. If a painting is
reproduced by making photocopies from photocopies, the underlying
pattern will quickly become unrecognizable.
fecundity: the faster the rate of copying, the more the replicator
will spread. An industrial printing press can churn out many more
copies of a text than an office copying machine.
longevity: the longer any instance of the replicating pattern
survives, the more copies can be made of it. A drawing made by etching
lines in the sand is likely to be erased before anybody could have
photographed or otherwise reproduced it.